BELTRANTTM
Member growth & venue operations

Grow membership revenue from both ends.

Beltran TTM runs member acquisition, retention and day-to-day operations for small entertainment and fitness venues in Round Rock and Austin. We fill the top of the funnel and plug the bottom.

Book a Member Audit $750 Run your churn numbers

Two weeks. Fixed fee. A retention system you keep.

Built for
  • Golf simulator lounges
  • Pickleball facilities
  • Boutique gyms
  • Climbing gyms
  • Axe throwing
  • Entertainment & event spaces
Serving
  • Round Rock
  • Austin
  • Cedar Park
  • Georgetown
  • Pflugerville
The problem

Most venues lose members as fast as they add them.

At 5% monthly churn, a venue turns over roughly half its members in a year. The owner keeps paying for leads to refill a bucket with a hole in it, because nobody on staff is paid to stop members from leaving.

Keeping a member costs a fraction of what it takes to replace one. Retention is where the margin is, and it takes steady daily attention that an owner running the whole venue rarely has to spare.

Acquisition gets all the attention. Retention gets none. We work on both.

Your churn, in numbers

Example figures. Enter your own.
$
Monthly churn rate
5.0%
Members lost in a yearAt this rate, if no one new joined
46%
New members you need this yearJust to stay even
120
Recurring dues walking outMonthly revenue lost over 12 months
$17,880/mo

The Member Audit starts with these numbers, taken from your own member data.

How we work

Two engines, run together

Most venues only ever pay someone to bring members in. We run acquisition and retention as one system, so the members you win stay long enough to matter.

ENGINE I

Acquisition

New members through the door

  • Lead generation and follow-up
  • Tours, demos and membership conversion
  • Corporate and group outreach
  • Referral systems
  • Steering new members toward annual plans, which churn far less
ENGINE II

Retention

Members who stay

  • First-30-day onboarding
  • Usage monitoring that flags anyone absent 14–21 days
  • Save conversations before a cancellation goes through
  • Month-to-month to annual conversions
  • Community and events that give members a reason to stay

This is the engine almost nobody sells, and it’s where the margin is.

What we measure

Net member growth and retained membership revenue.

Not leads. Not demos. Not impressions.

Start here

The Member Audit

$750 Two-week engagement
Fixed fee

Before anyone talks about a retainer, we find out where your members are going. In two weeks you get a clear read on your churn and a retention system you can put to work right away.

Book your Member Audit

Starts with a free 20-minute intro call.

What you get

Churn analysis

Your baseline from your own member data: members 90 days ago, members today, and who cancelled. Your monthly churn rate, when members tend to leave, and who looks at risk right now.

Three-play retention system

Three retention plays built for your venue: who to contact, when to reach them, and what to say.

Written deliverable

Your numbers and your plays in one written report, reviewed with you at the close of week two. It’s yours to keep.

Week 1

Baseline

We pull your member export and measure where members are leaving.

Week 2

Build and hand over

We build your three plays and walk you through the written deliverable.

What we need from you: an export from your member software and a short kickoff conversation.

After the audit

Monthly retainers

Once the numbers are clear, the work is running the system every week. Each level builds on the one before it.

LEVEL I

Core Ops

Keeps the lights on and surfaces who’s about to leave.

  • Facility operations, open and close
  • Facility upkeep
  • CRM hygiene
  • Member usage flags
Both engines LEVEL II

Growth

Everything in Core Ops, plus acquisition and retention.

  • Lead generation and demos
  • Membership sales
  • New-member onboarding sequences
  • Save conversations
  • Corporate outreach
  • Social content: member spotlights and event promotion
LEVEL III

Full Partner

Everything in Growth, plus the full member lifecycle.

  • Lifecycle email and SMS automation
  • Member events and leagues
  • Corporate and group programs
  • Referral systems
  • Full marketing calendar

Retainers from $1,800/month, plus commission on the new memberships we sell. Your level and scope are set from your Member Audit results.

Start with the audit
Beltran TTM shield
EST. 2026 · TEXAS
The firm

A private operator for member-based venues

Beltran TTM LLC is a Texas firm, founded in 2026, that runs membership growth and venue operations for owner-operated venues across the Round Rock and Austin area. It’s built around one rule and two engines, and it’s judged on the numbers owners care about: members gained, members kept, and the revenue that comes with them.

Jake works where memberships are won and lost: the first conversation with a new member, the close, and the follow-up that decides whether that person is still coming in three months later. He leads every engagement personally, from the Member Audit through the day-to-day work at your venue.

Jake Beltran Founder & Principal
FAQ

Questions owners ask

Are you a marketing agency?
No. An agency brings in leads and stops there. We run operations, sales and retention, and we’re measured on net member growth.
Do I have to sign a retainer after the audit?
No. The audit is a fixed-fee, two-week engagement and the deliverable is yours. If the numbers make the case for ongoing help, we’ll show you which level fits.
What do you need from us?
An export from your member management software (active members, cancellations, and visit history if you track it) and a short kickoff conversation. We handle the rest.
Where do you work?
Round Rock, Austin, Cedar Park, Georgetown and Pflugerville. Retainer work happens on site at your venue.
How does commission work?
On top of the retainer, we earn a commission on the new memberships we sell for you. Rates are set in your agreement, so we’re paid more when your membership grows.
Book

Book your Member Audit

Pick a time for a free 20-minute intro call. We’ll talk through your venue, confirm the audit is a fit, and set a start date.

Pick a time

Prefer to reach out directly? Email or call. Jake answers personally.

Beltran TTM LLC

Email Jake@beltranttm.com
Cell (210) 716-2552
Office
5900 Balcones Dr, Ste 100
Austin, TX 78731